Solution Showcase

Metropolitan Pier and Exposition Authority

The Metropolitan Pier and Exposition Authority (MPEA) is a municipal corporation created by the Illinois General Assembly. MPEA owns and manages the McCormick Place complex and seeks to promote and operate conventions, fairs and expositions in the Chicago area. The MPEA Information Services Department recently asked ITQ LATA to assist them in redesigning their current websites for MPEA (http://www.mpea.com), Navy Pier (http://www.navypier.com), McCormick Place (http://www.mccormickplace.com) and Arie Crown Theater (http://www.ariecrown.com).

ITQ LATA’s role was to coordinate and facilitate website review sessions with the four primary user groups, solicit content and creative input, then translate creative concepts gathered from these review sessions into design components and other artistic suggestions (especially as they relate to providing a uniform navigational look and feel across all four sites) and finally to create a new interface design for each site and deliver working HTML templates.

Whereas the look for the MPEA and McCormick website maintained a straight corporate approach, Navy Pier and Arie Crown required additional creative work to maintain some unique branding. Navy Pier is the #1 tourist attraction in the Midwest and needed to maintain the look of a major entertainment venue and the design for the Arie Crown Theater website required an artistic quality, both elegant and stylish.

For additional information contact an ITQ LATA representative.